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Sustainable and Resilient Tourism

Accurand Leadership Team has over 30 Years of Experience

in Global Marketing and Sustainable Tourism    

Greenland Destination Branding Board

Advising the Destination Branding Board to Reinvigorate the Sustainable Tourism Development Project 

Anchoring on Sustainability Achieved Top Ranking

Identifying the Destination's Core Assets to Maximize Visitor Experience While Maintaining Sustainable Competitiveness

Sectors & Clusters

Retailing

Communications

Retailing

We worked closely with owners and operators of mixed-use mega facilities like shopping outlets, premier resort destinations, and factory outlets to build a strong market presence while sustaining a purposeful commitment to consumers, employees, investors, partners, and the local community.


Banking

Communications

Retailing

We are helping banks to identify growth opportunities by targeting millennials who are technologically savvy and heavy users of digital media and online contents. The COVID-19 crisis represents an opportunity for banks to respond to the "Smart Lifestyle" image by delivering contactless self services through the use of digital technology such as wearable devices for on-demand access to attractions.

Communications

Communications

Communications

We worked closely with clients to develop hyper-local communication messages to help destinations and retail brands target Millennial consumers who are particularly attracted to multiscreen communications in order to gain instant access to special promotions and to search for reviews on the environmental and social impact of brands at the point of purchase. 

Natural Foods

Smart Solutions

Communications

The natural food products cluster is very lucrative. We developed an innovative program called Fresh New Way™ to grow your business based on offering integrated solutions throughout the value chain that leveraged success in market entry, penetration, and growth for leading food, pharmaceutical,  and cosmetic brands. We delivered creative and extraordinary results that have been praised by our clients for being cost-effectively responsive to today's disruptive environment.   

Service Brands

Smart Solutions

Smart Solutions

We pioneered the Guest Engagement Management™(GEM) rubric that includes a detailed ServiceScape toolkit of the environment (physical & social) across brand engagement measures where the service experience is delivered. The GEM™ toolkit helped leading clients from a wide variety of industries to develop, deliver, and differentiate brands to achieve high customer engagement and market performance. 

Smart Solutions

Smart Solutions

Smart Solutions

Our 30 years of team consulting experience with public sector clients in health care, higher education, tourism development,  branding of smart cities, smart manufacturing, and smart transportation. We developed integrated solutions for the toughest challenges to address accelerating changes that embrace transformation into the digital economy.  Our experience included working in partnership with multilateral and donor organizations like the World Bank and USAID to execute projects in developing countries. 

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