STRATEGY • ACTION • OUTCOMES

We are a sustainability management and green growth strategy firm based in the Washington, DC, metro region with a global network of partners and associates. We offer our clients integrated solutions to drive creativity, sustain growth, build engagement, and market competitiveness. We are passionate about helping our clients build strong brands to become drivers of enduring purpose-led value and market growth. 

We partner with clients on three continents to address daily challenges while attaining market leadership. From value-adding to profitable growth opportunities and from green marketing to sustainability management, Accurand is a powerhouse in integrated solutions with a solid commitment to achieving sustainable growth.

We have vast experience in three continents, we are recognized as a powerhouse in sustainability management and creative branding solutions for leading clients. Accurand is well-networked globally to play a pivotal role in connecting high-growth regions in key categories with global networks to identify growth opportunities and leverage the needed resources to implement the clients’ overarching strategy. 

Specifically, Accurand works with clients to identify relevant segmentation, targeting, and positioning goals and to design integrated brand communication strategies for the client’s sustainability solution. 

We give our clients the time and guidance they deserve. Our transformational mindset continues to drive clients to reap the benefits of receiving senior-level engagement in each project. Our senior leadership team is directly involved in all client project aspects.   We engage the client’s team in creative thinking and candid dialogue to map out the full dimensions of challenges facing our client and to design a blueprint of end-to-end solutions to empower sustainable growth. 

Our research team offers an insightful market analysis that reveals discoveries related to the client’s strategic position and the purpose-led value proposition for each target audience. 

We offer collaborative and knowledge-driven sustainability management solutions to empower clients to implement agile solutions with detailed operational insights and sustainable outcomes.

 We never use cookie-cutter solutions. We assign the right team of specialists with the relevant technical expertise to authentically design an appropriate set of tools to address the client’s sustainability challenge.
 

Destination branding is the systematic identification, integration, and alignment of critical identity elements of the country brand to create a distinctive and competitive position in the marketplace. In this context, the country’s “brand identity” is effectively communicated with diverse target audiences/ stakeholder groups to bring about balanced perceptions of the destination's sustainability values, vision, and competitive attributes.

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 To have impactful outcomes, the solutions should be supported by an eco-system that blends sound performance measurement with management and reporting system based on four pillars to create sustainable solutions 1) Asses the attractiveness of the destination, 2) Define the destination’s position in the marketplace, 3) Promote sustainable products, and 4) Sustainably manage the destination for the benefit of local communities.

"I highly recommend Accurand to any company seeking strategic advice and fresh start aiming to grow their business revenues based on solid research and many years of experience in helping companies establishing themselves as a market leader in their industry."   M. Aziz, President & CEO, Five 9 Group, Inc.  

"Accurand always impresses us with its wide variety of tailored strategies to fit the timely challenges facing today’s disruptive market. Accurand’s vast experience in many markets around the world is a great asset to Its clients. Working with Accurand’s leadership team is definitely a rewarding journey."  Designframe USA 

“Accurand harnesses cutting-edge strategic tools with current best-practices and market pulses to offer clients unparalleled insights to address the disruptive changes of today’s marketplace.”   Dr. A. Gamay, CEO, DreamPak